??? ?????????? ????? ??? ??????????? ????????, ? ???????? ??????? ???? ???????????? brand ????????? ??? ??? ?????????????? ?????????? ??? ???????? marketing. ???????? ???????????, ??????????????? ?? ????????? ???????? ??? ????????, ??????? ?? ?????????? ??? ??????? ??? ????????? ???, ?? ?????????? ??? ??????????? ????????? ??? ??????, ?? ??????????